Okay, to give you the best newsworthy angle, I really need to know what your press release is about!

However, I can give you a framework and examples based on common types of news. The key is to grab attention immediately by answering: "So what?" or "Why should I care?"

Here are different types of newsworthy angles/hooks, with placeholders. Choose the one that best fits your topic, and then fill in the blanks!

Before You Start: Ask Yourself These Questions

• **What's the most important takeaway?** (The single thing you want people to remember.)


• Who benefits, and how? (Customers, community, environment, specific industry?)


• What's new, unique, or first-of-its-kind?


• What problem does it solve?


• Is there a strong statistic or trend it relates to?


• Is it timely or relevant to current events?

Newsworthy Angle/Hook Examples (Choose & Adapt!):

Option 1: The "Problem Solved" Hook

• Angle: Clearly state a common problem and immediately introduce your solution as the answer.


• Examples:


• "Tired of [common industry frustration]? [Your Organization] unveils [New Product/Service] – the groundbreaking solution designed to finally put an end to [frustration]."


• "Addressing a critical challenge faced by [target audience], [Your Organization] today launched [Initiative/Research Findings] aimed at [specific positive outcome]."


• "For years, [community/industry] has struggled with [issue]. Now, [Your Organization] is leading the charge with [Solution] set to [positive impact]."

• Angle: Focus on the tangible positive effect your news will have on people, the environment, or a situation.


• Examples:


• "Revolutionizing how [target audience] [does something], [Your Organization]'s new [Product/Service] promises to [major benefit]."


• "Thousands of [people/animals/ecosystems] are set to benefit as [Your Organization] announces [Major Project/Funding] to [achieve specific positive change]."


• "Imagine a world where [positive outcome]. [Your Organization] is making that a reality today with the launch of [Product/Service/Initiative]."

• Angle: Highlight the novelty, uniqueness, or groundbreaking nature of your news.


• Examples:


• "[Your Organization] today unveiled [New Product/Research], marking the world's first [description of unique feature or capability]."


• "Pioneering a new era in [industry/field], [Your Organization] introduces [Product/Discovery] – an unprecedented leap forward in [specific area]."


• "Breaking new ground, [Your Organization] is proud to announce [Achievement/Launch] – the first initiative of its kind to [achieve a specific goal] in [region/industry]."

• Angle: Focus on a major accomplishment, growth, or a significant step forward.


• Examples:


• "[Your Organization] celebrates a significant milestone today, reaching [specific achievement, e.g., 1 million customers, 10 years of service, major funding round] and reinforcing its commitment to [mission]."


• "Expanding its mission to [goal], [Your Organization] announces [Major Expansion/Partnership] set to [positive impact]."


• "Following a year of unprecedented growth, [Your Organization] has been recognized with [Award/Honor] for its [reason for award]."

• Angle: Connect your news to a current event, trend, or season.


• Examples:


• "As [current event, e.g., summer approaches, the economy shifts, climate change concerns grow], [Your Organization] is stepping up with [New Initiative/Solution] to address [related issue]."


• "In response to the growing demand for [something], [Your Organization] launches [Product/Service] to meet the needs of [target audience] now."


• "Aligning with [global/national trend], [Your Organization] announces [New Strategy/Product] to lead the charge in [relevant area]."

• Angle: Start with a compelling piece of data that sets the stage for your news.


• Examples:


• "With X% of [population/industry] struggling with [issue], [Your Organization] reveals new research today that could [solution/insight]."


• "A staggering [number] of [people/resources] are impacted by [problem] annually. [Your Organization]'s new [Product/Initiative] aims to cut that number by [percentage/amount]."


• "New data from [Source] indicates [trend], prompting [Your Organization] to launch [Response/Solution] for [target]."

Pro-Tip: Always follow your hook immediately with the "who," "what," "where," "when," and "why" of your news, but keep it concise and compelling.

Once you tell me your topic, I can give you a much more tailored and powerful hook!