ChatGPT vs DeepSeek vs Gemini: Prompt Engineering

Prompt
real estate ai prompts library
ChatGPTOpenAI
real estate ai prompts library

Certainly! Here’s a curated library of AI prompts tailored for real estate professionals. These prompts can be used with AI tools to generate marketing content, analyze market trends, create client communications, and more.

Real Estate AI Prompts Library

1. Property Listings & Descriptions


  • Write an engaging property description for a 3-bedroom, 2-bath modern home with a large backyard in [City].

  • Create a catchy headline for a luxury condo overlooking the ocean.

  • Generate a virtual tour script for a charming Victorian-style house.

  • List the top 5 features of this condo in a bulleted format aimed at young professionals.


2. Marketing & Social Media


  • Create a week-long social media content calendar for a real estate agent specializing in first-time homebuyers.

  • Write a Facebook post announcing an upcoming open house for a family-friendly neighborhood.

  • Generate 3 Instagram captions promoting a newly listed property in a trendy urban area.

  • Suggest 5 hashtags for marketing luxury homes in [City].


3. Client Communication


  • Draft a follow-up email to a potential homebuyer after their first property viewing.

  • Write a friendly SMS reminder about an upcoming appointment with a real estate agent.

  • Create a thank-you message for clients who just closed on their home.

  • Prepare a detailed FAQ response for buyers about the mortgage pre-approval process.


4. Market Analysis & Reporting


  • Summarize the current real estate market trends in [City] for Q1 2024.

  • Explain the impact of rising interest rates on home buying in simple terms for clients.

  • Generate a comparative market analysis (CMA) outline for a 4-bedroom house in a suburban area.

  • Write a report on emerging neighborhoods with high investment potential in [City].


5. Real Estate Investment


  • Provide a pros and cons list for investing in rental properties vs. flipping homes.

  • Explain the basics of real estate crowdfunding for new investors.

  • Create an elevator pitch for a real estate investment opportunity targeting millennials.

  • Generate a list of key metrics to analyze before purchasing a commercial property.


6. Legal and Documentation Support


  • Outline the steps involved in closing a home purchase transaction.

  • Create a clear explanation of common real estate contract terms for buyers.

  • Draft a checklist for sellers to prepare their home for listing.

  • Write a summary of landlord responsibilities under tenant law in [State/Country].


7. Customer Education & Advice


  • Write a blog post on tips for first-time homebuyers to secure a mortgage.

  • Generate a guide on staging a home to increase its resale value.

  • Explain the pros and cons of buying vs. renting a home in today’s market.

  • Create a list of questions buyers should ask during a home inspection.


8. Website & SEO Content


  • Generate SEO-friendly meta descriptions for real estate web pages targeting “homes for sale in [City].”

  • Create an FAQ section for a real estate agency website.

  • Write an “About Us” page for a boutique real estate firm specializing in luxury properties.

  • Suggest blog post topics to drive organic traffic to a real estate website.


If you would like, I can help generate content for any of these prompts or create custom prompts based on your specific needs!

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DeepSeekDeepSeek
real estate ai prompts library

Of course! Here is a comprehensive library of AI prompts for real estate, categorized by user role and specific task. This library is designed to help agents, marketers, investors, and other professionals leverage AI (like ChatGPT, Claude, etc.) to save time and enhance their work.

How to Use This Library


  • Copy a prompt that fits your need.

  • Paste it into your AI tool of choice.

  • Replace the bracketed [placeholders] with your specific information.

  • Refine the output as needed.


Category 1: Marketing & Listing Content

This section is for creating compelling descriptions and marketing materials.

A. Property Descriptions


  • Standard Listing Description:

> "Write a compelling real estate listing description for a [3-bedroom, 2-bathroom single-family home] located at [123 Main Street, Anytown]. Highlight key features like [a recently renovated kitchen, a large backyard with a deck, and a finished basement]. The tone should be [warm and inviting] and target [young families or professionals]. Keep it under 250 words."
  • Luxury Property Description:

> "Craft a sophisticated and luxurious property description for a [penthouse apartment with panoramic city views]. Emphasize premium features such as [high-end Sub-Zero and Wolf appliances, imported marble flooring, a private elevator, and 24/7 concierge service]. Use evocative language that conveys exclusivity and elegance."
  • Short & Punchy Description (for social media/Zillow):

> "Create a short, attention-grabbing property blurb for a [cozy 2-bedroom condo]. Focus on the key selling points: [move-in ready, low HOA fees, prime downtown location]. Use bullet points and emojis to make it scannable."

B. Social Media Content


  • Instagram Post Caption:

> "Write an engaging Instagram caption for a new listing. The property is a [mid-century modern home]. The caption should be [conversational and highlight the unique architectural details]. Include 5 relevant hashtags and a call-to-action to DM for more info."
  • Facebook/Instagram Ad Copy:

> "Generate 3 versions of ad copy for a Facebook/Instagram ad promoting a [first-time home buyer seminar]. Each version should have a different hook (e.g., affordability, overcoming fear, building wealth). Include a strong call-to-action."
  • Email Newsletter Blast:

> "Draft a subject line and body for a monthly real estate newsletter. The theme is ['Summer Market Update']. Include a brief analysis of [local market trends], a featured listing, and a helpful tip for [home staging]. Keep the tone professional yet friendly."

C. Marketing Copy


  • Just Listed/Just Sold Postcard:

> "Create the text for a 'Just Sold' postcard. Property address: [456 Oak Avenue]. Sold price: [$550,000]. Keep it celebratory and include my contact information: [Agent Name, Brokerage, Phone, Website]. Add a line thanking the sellers and offering my services to their neighbors."
  • Bio & "About Me" Section:

> "Write a professional 'About Me' bio for a real estate agent's website. My name is [Your Name]. I specialize in [the Anytown luxury condo market] and my core values are [patience, transparency, and fierce negotiation]. Mention my [10 years of experience] and include a call-to-action to contact me."

Category 2: Administrative & Operations

Streamline backend tasks and communication.

A. Client Communication


  • Follow-up Email (After a Showing):

> "Draft a polite follow-up email to send to a buyer client after they viewed the property at [123 Main St]. Ask for their initial thoughts and if they have any questions. Reassure them of my support."
  • Response to a Price Reduction Inquiry:

> "Write a professional email to a seller explaining the rationale for a recommended price reduction on their property at [789 Elm Street]. Use [recent comparable sales data and current market conditions] to justify the decision. Be empathetic but data-driven."
  • New Client Onboarding Email:

> "Create a welcome email template for new buyer clients. Outline the next steps in the home-buying process, list the documents they should gather, and set expectations for communication."

B. Business Planning & Analysis


  • SWOT Analysis:

> "Perform a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for a real estate agent focusing on [the suburban family home market in Anytown]."
  • 30-60-90 Day Business Plan:

> "Outline a 30-60-90 day business plan for a new real estate agent. Include goals for lead generation, networking, and education for each time period."
  • Script for a Listing Presentation:

> "Write a script for a 15-minute listing presentation. It should cover my marketing plan, comparative market analysis (CMA), and my unique value proposition. Include places to pause for questions."

Category 3: Investor & Analysis Focused

For data-driven decision making.

A. Property Analysis


  • BRRRR Strategy Analysis:

> "Act as a real estate investor. Analyze the following property for a BRRRR (Buy, Rehab, Rent, Refinance, Repeat) strategy. Purchase Price: [$200,000]. Estimated Rehab: [$50,000]. After Repair Value (ARV): [$320,000]. Estimated Monthly Rent: [$2,200]. Calculate the potential ROI, cash-on-cash return, and outline the key steps and risks."
  • Rental Property Cash Flow Analysis:

> "Create a rental property cash flow analysis spreadsheet in text form. Include lines for purchase price, down payment, mortgage payment, property taxes, insurance, property management ([8%]), maintenance ([5%]), vacancy ([5%]), and monthly rent. Calculate monthly and annual cash flow."
  • Comparative Market Analysis (CMA) Narrative:

> "Based on the following comparable properties, write a one-paragraph summary for a CMA report explaining the recommended list price of [$475,000] for [123 Main St].
> - Comp 1: [121 Main St], sold for [$470,000], [3 bed/2 bath], [2000 sq ft].
> - Comp 2: [125 Main St], sold for [$485,000], [4 bed/2 bath], [2200 sq ft].
> - Comp 3: [130 Main St], sold for [$460,000], [3 bed/1.5 bath], [1900 sq ft]."

B. Market Research


  • Neighborhood Profile:

> "Research and summarize the [Greenwood] neighborhood in [Seattle, WA] for a potential real estate investor. Focus on demographics, school ratings, average home prices, rental yields, and future development plans."
  • Investment Strategy Recommendation:

> "I have [$100,000] to invest in real estate. I am considering [single-family rentals in the Midwest] or [a REIT]. Compare these two options based on potential returns, liquidity, management effort, and risk."

Category 4: Creative & Advanced Prompts

Push the boundaries of standard use cases.

A. Image & Visualization Ideas


  • Virtual Staging Prompt (for AI image generators like Midjourney/DALL-E):

> "A photorealistic image of a [spacious, empty living room]. Virtually stage it with [a modern gray sofa, a glass coffee table, a large area rug, and abstract art on the walls]. The style should be [mid-century modern]. Lighting: [bright and airy, with natural light from a large window]."
  • Future Development Visualization:

> "Generate an image of a [vacant lot at the corner of 5th and Maple] transformed into a [4-story modern apartment building with retail space on the ground floor and a rooftop terrace]."

B. Niche Marketing & Brainstorming


  • Identify a Niche:

> "Brainstorm 5 underserved niches in the [Anytown] real estate market. For each niche, suggest a marketing strategy to reach them. (e.g., 'empty nesters downsizing,' 'remote workers seeking home offices')."
  • Video Script for a Property Tour:

> "Write a 60-second video script for a TikTok/Instagram Reel tour of a [stylish downtown loft]. The script should be fast-paced, highlight the top 3 features [exposed brick, city views, smart home tech], and include on-screen text and a trending audio suggestion."

C. Legal & Compliance (Use with Caution - Always Consult a Lawyer)


  • Clause Explanation:

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GeminiGoogle
real estate ai prompts library

Okay, let's build a real estate AI prompt library. I'll categorize them and provide examples. Remember to tailor these prompts to your specific AI tool and desired output (e.g., a chatbot, image generator, text writer, etc.).

I. Property Listing Generation & Enhancement

  • Category: Description Generation

  • Prompt 1 (Focus on luxury): "Write a compelling and descriptive property listing for a [Number]-bedroom, [Number]-bathroom [Type of property: e.g., condo, single-family home, townhouse] located in [Neighborhood/City], [State]. Highlight the luxury features, including [List specific features like: gourmet kitchen, spa-like bathrooms, smart home technology, private balcony with city views]. Target affluent buyers."

  • Prompt 2 (Focus on family-friendly): "Generate a property listing description for a [Number]-bedroom, [Number]-bathroom [Type of property] in [Neighborhood], known for its excellent schools. Emphasize the large backyard, proximity to parks and community centers, and safety of the neighborhood. Target young families."

  • Prompt 3 (Focus on investment): "Create a property listing highlighting the investment potential of a [Type of property] located in [Area], [State]. Mention rental income potential, appreciation prospects due to [Explain reason, e.g., upcoming development, revitalization project], and low maintenance costs. Target real estate investors."

  • Prompt 4 (Focus on first-time buyers): "Write a welcoming and informative property listing for a [Type of property] in [Area], [State] suitable for first-time homebuyers. Highlight affordability, convenient location near public transportation and amenities, and potential for future appreciation."

  • Prompt 5 (Focus on unique features): "Generate a property listing highlighting the unique features of a [Type of property] at [Address]. Specifically mention the [Unique feature 1], [Unique feature 2], and [Unique feature 3]. Describe how these features enhance the property's appeal and value."

  • Category: Headline Generation

  • Prompt 1: "Generate 5 catchy headlines for a property listing for a modern condo with city views in downtown [City]."

  • Prompt 2: "Suggest 5 attention-grabbing headlines for a family home near excellent schools in [Neighborhood]."

  • Prompt 3: "Create 5 headlines emphasizing the investment potential of a fixer-upper in [Location]."

  • Category: Feature Highlight Generation

  • Prompt 1: "List 10 compelling descriptions for a gourmet kitchen, focusing on high-end appliances and luxurious finishes."

  • Prompt 2: "Generate 5 phrases to describe a stunning view of [Landmark/Scenery] from a property."

  • Prompt 3: "Create 5 phrases to describe a smart home system in a property listing."

  • Category: Call to Action

  • Prompt 1: "Generate 3 compelling calls to action for the end of a property listing, encouraging potential buyers to schedule a showing."

  • Prompt 2: "Suggest 3 different ways to phrase 'Contact us today' in a property listing to make it more engaging."


II. Market Analysis & Research
  • Category: Trend Analysis

  • Prompt 1: "Analyze recent real estate trends in [City], [State] and identify the top 3 factors influencing property values."

  • Prompt 2: "What are the current trends for [Type of property] in [Neighborhood] and how do they compare to the past year?"

  • Prompt 3: "Identify emerging trends in the luxury real estate market in [Region]."

  • Category: Comparative Market Analysis (CMA)

  • Prompt 1: "Generate a CMA report for a [Number]-bedroom, [Number]-bathroom [Type of property] at [Address] in [Neighborhood]. Include comparable properties sold in the last 6 months."

  • Prompt 2: "Provide a list of comparable properties for a [Type of property] located in [Neighborhood], considering size, age, and condition."

  • Category: Investment Opportunity Identification

  • Prompt 1: "Identify potential investment opportunities in [City] based on current market conditions and future development plans."

  • Prompt 2: "Which neighborhoods in [City] offer the highest potential for rental income growth?"

  • Category: Demographic Insights

  • Prompt 1: "Provide demographic data for [Neighborhood], including median age, household income, and family size."

  • Prompt 2: "Analyze the demographic trends in [City] and their potential impact on the real estate market."


III. Lead Generation & Customer Relationship Management (CRM)
  • Category: Email Marketing

  • Prompt 1: "Write a personalized email to a potential buyer interested in [Type of property] in [Location], highlighting relevant listings and market information."

  • Prompt 2: "Create an email campaign targeting first-time homebuyers in [City], offering helpful tips and resources."

  • Prompt 3: "Write a follow-up email to a client who recently viewed a property, asking for feedback and offering additional assistance."

  • Category: Social Media Content

  • Prompt 1: "Generate 5 social media posts promoting a new listing in [Neighborhood], using engaging visuals and compelling captions."

  • Prompt 2: "Create a series of social media posts educating potential buyers about the home buying process."

  • Prompt 3: "Suggest social media content ideas to attract potential sellers in [Area]."

  • Category: Chatbot Scripting

  • Prompt 1: "Write a chatbot script to answer frequently asked questions about buying a home."

  • Prompt 2: "Design a chatbot conversation flow to qualify potential leads based on their needs and budget."

  • Prompt 3: "Create a chatbot script to schedule property viewings."


IV. Property Management
  • Category: Tenant Communication

  • Prompt 1: "Write a professional and courteous email to tenants regarding upcoming maintenance."

  • Prompt 2: "Generate a notice to tenants about a change in property management policies."

  • Category: Maintenance Request Handling

  • Prompt 1: "Create a chatbot script to handle tenant maintenance requests, gathering necessary information and prioritizing urgent issues."

  • Category: Lease Agreement Summarization

  • Prompt 1: "Summarize this lease agreement [paste lease agreement text here] into key terms and conditions."


V. Image Generation (If your AI tool supports it)
  • Category: Interior Design

  • Prompt 1: "Generate a photorealistic image of a modern living room with a fireplace, featuring neutral colors and comfortable furniture."

  • Prompt 2: "Create an image of a bright and airy kitchen with stainless steel appliances and a large island."

  • Category: Exterior Design

  • Prompt 1: "Generate an image of a beautiful house with a well-manicured lawn and curb appeal."

  • Prompt 2: "Create an image of a backyard oasis with a swimming pool, patio, and lush landscaping."

  • Category: Virtual Staging

  • Prompt 1: "Generate a photorealistic image of an empty bedroom, virtually staged with modern furniture and decor."


VI. Legal & Compliance (Use with CAUTION and verify with a legal professional)
  • Category: Fair Housing Compliance

  • Prompt 1: "List examples of phrases to avoid in property listings that could violate fair housing laws."

  • Prompt 2: "Analyze this property listing [paste listing text] for potential fair housing violations." (Remember to have this verified by a legal professional!)


Important Considerations for Effective Prompts:
  • Specificity: The more specific your prompt, the better the results. Include details like property type, location, desired tone, target audience, and key features.

  • Context: Provide sufficient context to the AI. Explain the purpose of the generated content and the desired outcome.

  • Keywords: Incorporate relevant keywords to improve search engine optimization (SEO).

  • Tone & Style: Specify the desired tone and style (e.g., professional, friendly, informative, persuasive).

  • Iteration: Don't be afraid to experiment with different prompts and refine them based on the results you get.

  • Ethical Considerations: Be mindful of fair housing laws and avoid using discriminatory language.

  • Human Review: Always review and edit the AI-generated content to ensure accuracy, clarity, and compliance with all applicable regulations. Especially for legal and compliance matters, professional review is MANDATORY.

  • Data Privacy: Be mindful of data privacy laws when using AI to process personal information.


How to Use This Library:
  • Browse the categories to find prompts relevant to your needs.

  • Copy and paste the prompt into your AI tool.

  • Customize the prompt by filling in the bracketed information with specific details.

  • Experiment with different prompts and refine them based on the results you get.


This library is a starting point. As you gain experience using AI in real estate, you'll develop your own unique prompts that are tailored to your specific needs and workflow. Good luck!

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💡 Try this comparison yourself:Compare AI models side-by-side on SNEOS

Analysis

This comparison demonstrates the different approaches each AI model takes when responding to the same prompt. Here are the key differences observed:

Response Characteristics

ChatGPT: Provides a direct response with 46 sentences.

DeepSeek: Provides a direct response with 104 sentences.

Gemini: Provides a direct response with 93 sentences.

Key Takeaways

  • Each model brings unique strengths to this type of query
  • Response styles vary significantly between models
  • Consider your specific use case when choosing between these models

Try This Comparison Yourself

Want to test these models with your own prompts? Visit SNEOS.com to compare AI responses side-by-side in real-time.

This comparison was generated using the SNEOS AI Comparison ToolPublished: October 01, 2025 | Models: ChatGPT, DeepSeek, Gemini